Every dispatch from TwitterGram, newest first.
On 23 August 2007, a young web developer named Chris Messina typed a short question into a new service that most people had never heard of. “how do you feel about using # (pound)…
When a link preview fails to appear, shows the wrong image or keeps an old headline, the cause is almost always in one of three places: the page's metadata (the Open Graph and Twi…
Since July 2026, Google Search Console can show how posts from Instagram, TikTok, X and YouTube perform in Google Search, Discover and Google News, with no website required. The f…
Open any social app today and a strange familiarity sets in. There is a vertical feed of short videos. There is a row of disappearing "stories" across the top. There is an algorit…
Before you post anything — a photograph, a joke, a complaint about a train — you write it for someone. Not everyone. Someone. A face, or a small blur of faces, hovers at the edge…
At some point, the official social media account of a fast-food chain, an airline, or a bank stopped sounding like a company and started sounding like a slightly unhinged twenty-t…
For most of social media's history, one number ruled them all: the follower count. It was the headline metric, the thing people bragged about and brands paid for, the closest soci…
Open any social media app today and squint, and a strange thing happens: they start to look identical. There is a vertical feed of short videos. There are stories that vanish afte…
The promise of streaming was liberation. No more bloated cable bundles stuffed with channels you never watched, no more single monolithic bill, no more being locked into a provide…
For most of the social media era, the public feed was where the action was. If something happened, it happened out loud — posted, shared, argued over in the open, visible to anyon…
The pitch was intoxicating and, for a while, almost universally believed: the internet had dissolved the gatekeepers, and now anyone with a camera, a keyboard, or a point of view…
For two decades, social media has meant handing your identity, your audience, and your archive to a private company and hoping it behaves. Every follower you gained, every post yo…
Trust is the most valuable and least visible asset a digital platform owns. It does not appear on a balance sheet, yet it determines whether a first-time visitor becomes a custome…
For more than a decade, one platform sat at the centre of the public conversation. If something happened, it happened on Twitter first. That monopoly on the real-time pulse of the…
If your posts on X feel like they are reaching fewer people than they used to, you are not imagining it. The platform formerly known as Twitter has spent the past year quietly reb…