There was a time when X (then Twitter) basically was Crypto Twitter. Bull-run threads, alpha leaks, NFT drops, frog memes, on-chain detectives — if you were in crypto, you were on the platform. Fast-forward to April 2026, and the data tells a very different story: when X gave users a button to make a topic disappear from their feed, the thing they wanted to hear about least wasn't politics, wasn't war, wasn't sports. It was crypto.
What X actually revealed
On Thursday, Nikita Bier — X's head of product — disclosed that crypto has overtaken every other category as the platform's most-muted topic. According to him, the ranking goes: crypto, then politics, the Iran conflict, sports, and finally business and finance.
This data comes from X's new Snooze Topics feature, which launched on April 22, 2026. The tool lets Premium subscribers hide specific topics from their "For You" feed for 24 hours. Available categories include politics, video, sports, business and finance, science and technology, entertainment and arts, AI, the Iran conflict, and — sitting at the top of the unwanted list — crypto.
Bier described the tool, in his characteristic way, as letting users "crank up or turn down the slop." That word choice is doing a lot of work here. "Slop" has become shorthand on X for the flood of AI-generated, low-effort engagement-farm content drowning out legitimate posts — and crypto feeds have arguably become ground zero for it.
Why crypto specifically?
A few overlapping factors seem to be turning users off:
AI-generated spam. Cheap LLMs plus paid-engagement schemes have turned huge swaths of Crypto Twitter into bot replies, recycled threads, and same-y "you won't believe what just happened" hooks.
InfoFi apps. Platforms that pay users to post about specific tokens have flooded timelines with coordinated, low-substance content. X tightened its API policies in January 2026 partly to cut these off.
A genuinely rough year for the market. The Crypto Fear & Greed Index sits at 29 ("Fear"), recovering from an Extreme Fear reading of 11 the previous month but still well below neutral.
Falling general interest. Google Trends shows worldwide search interest in "crypto," "cryptocurrency," and "Bitcoin" dropping sharply since peaking in early 2026.
So the picture isn't just "users hate crypto." It's "users hate the version of crypto that's currently being shoved into their feeds." That's a meaningful distinction.
Quick Facts: Snooze Topics and X's Crypto Push
For readers who want the receipts:
April 14, 2026 — Bier publicly muses, "Crypto has had a rough year. Maybe we should launch something to fix it." The post pulls 677,000+ views in hours.
April 15, 2026 — X launches Smart Cashtags for iPhone users in the US and Canada, showing real-time charts for Bitcoin, Ether, XRP, Coinbase, MicroStrategy and more, directly inside the app.
April 21, 2026 — X launches Custom Timelines, letting Premium users pin up to 10 niche topic feeds to their home tab, powered by Grok. Over 75 topics supported.
April 22, 2026 — Snooze Topics launches on iOS and web for Premium subscribers. 24-hour mute window per topic, resettable at any time.
Late April 2026 — Bier reveals crypto is the platform's #1 most-muted topic, ahead of politics, the Iran conflict, sports, and business/finance.
Other 2026 crypto moves by X — API policy changes in January to cut off pay-to-post apps; auto-locking accounts on their first crypto-related post to throttle phishing.
A few notes on Bier himself: he joined X as head of product in June 2025, after a brief advisory role at the Solana Foundation earlier that year focused on helping consumer apps reach mainstream mobile users. So the person leading product at X is, by background, sympathetic to crypto — which makes the snooze data all the more striking.
The irony nobody at X is calling out
There's a real punchline here. The same week X is rolling out Smart Cashtags to make crypto discussions more precise, Custom Timelines so users can dive deeper into their favorite niches, and reportedly preparing X Money as a payments product, its own users are using a brand-new feature to bury crypto content out of sight.
That tension is the story. X is leaning further into crypto as a product category at the exact moment a critical mass of its users is leaning out of crypto as a content category. Both things can be true: the asset class can have legitimate utility while the discourse around it has degraded into noise.
What this means for crypto creators and projects
If you build, trade, or write about crypto, the snooze data is a wake-up call rather than a death notice. A few takeaways:
Volume is no longer a viable strategy. Posting 40 times a day with engagement-bait hooks now actively pushes people to mute the entire topic — including, accidentally, you.
Quality and originality stand out more, not less. When the average crypto post is AI-generated slop, a well-researched thread or a genuinely funny meme cuts through harder than it did a year ago.
InfoFi-style "post to earn" incentives are clearly backfiring at the ecosystem level. Even if they juice an individual project's metrics short-term, they're training real users to filter out the entire vertical.
X is not abandoning crypto — Smart Cashtags, X Money, and the planned phishing protections all point the other way. But the platform is clearly trying to separate signal from noise, and creators who are the noise will lose distribution.
The takeaway
Being the #1 most-muted topic is an unflattering crown, but it's also useful information. Users aren't saying they hate Bitcoin. They're saying they hate what their feed looks like when crypto content is in it. That's a fixable problem — and one that probably gets fixed by the people producing the content, not by X's algorithm.
Crypto Twitter built its reputation on being the fastest, weirdest, most informative corner of the internet. The snooze button suggests it's currently none of those things. The opportunity for whoever wants to take it: be the reason people unmute.