The rebrand from Twitter to X took effect on 23 July 2023. The blue bird disappeared from the navigation bar overnight, replaced by a stylised black X, and almost everyone in soci…
In January, X made an announcement that the platform intended to mark as historic. The creator revenue sharing pool had been more than doubled, the algorithm had been restructured…
The most important debate in social media right now is not happening on social media. It is happening in GitHub repositories, developer forums, and protocol specification document…
There is something structurally strange happening on X in 2026, and it is not the chaos you might expect from a platform that has fired most of its trust and safety team, rebrande…
On February 13, 2026, X updated a help-center page. No press release. No tweet from Linda Yaccarino's replacement. No statement from Elon Musk, the platform's owner, billionaire,…
The article For most of the last decade, the playbook for an online entertainment brand on social media was straightforward. You bought paid placement at scale, you targeted looka…
AI Was a Buzzword Until It Wasn't There is a moment in every technology cycle when the thing that companies were using to market themselves becomes the thing they cannot operate w…
Elon Musk has agreed to pay roughly $1.5 million to end a long-running U.S. Securities and Exchange Commission lawsuit over how he started buying Twitter shares back in 2022 — the…
A Los Angeles jury said Meta and YouTube engineered apps to addict children. Step away from the courtroom and the same engineering is doing something even more lucrative — and har…
There was a time when X (then Twitter) basically was Crypto Twitter. Bull-run threads, alpha leaks, NFT drops, frog memes, on-chain detectives — if you were in crypto, you were on…
When Elon Musk walked into Twitter HQ in October 2022, one of the first names on the chopping block was Parag Agrawal — the CEO who had been on the job for less than a year. Three…