Twitter/X Buzz
How a Single Post Can Set the Entire Internet Talking
It usually begins with almost nothing. An account most people have never heard of writes a sentence, attaches an image, or fires off an offhand observation, and for a few minutes…
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News
How Online Entertainment Brands Build Communities in the Social Media Era
For most of the twentieth century, entertainment was something companies broadcast at audiences. A studio released a film, a network aired a show, a label pressed a record, and th…
News
The Dead Internet Theory Was a Joke. Then the Feeds Started Proving It Right.
A few years ago, the "dead internet theory" was the kind of thing you brought up to sound interesting at a party and then disowned before anyone took you seriously. The claim, in…
Social networks
Almost Three Years After the Twitter-to-X Rebrand — What Has Actually Changed for Marketers
The rebrand from Twitter to X took effect on 23 July 2023. The blue bird disappeared from the navigation bar overnight, replaced by a stylised black X, and almost everyone in soci…
Technology
X Declared 2026 the Year of the Creator — Here Is What That Actually Means, Who Benefits, and What the Platform Is Really Trying to Do
In January, X made an announcement that the platform intended to mark as historic. The creator revenue sharing pool had been more than doubled, the algorithm had been restructured…
News
Two Protocols, Two Visions: What ATProto and ActivityPub Are Really Arguing About
The most important debate in social media right now is not happening on social media. It is happening in GitHub repositories, developer forums, and protocol specification document…
Twitter/X Buzz
The Platform That Pays You to Fight: How X's Algorithm Turned Conversation Into a Revenue Model
There is something structurally strange happening on X in 2026, and it is not the chaos you might expect from a platform that has fired most of its trust and safety team, rebrande…
Twitter/X Buzz
X Banned Gambling Influencers — and Quietly Became a Bookmaker's Best Friend
On February 13, 2026, X updated a help-center page. No press release. No tweet from Linda Yaccarino's replacement. No statement from Elon Musk, the platform's owner, billionaire,…
News
How Online Entertainment Brands Are Rebuilding Their Social Presence Without Paid Advertising
The article For most of the last decade, the playbook for an online entertainment brand on social media was straightforward. You bought paid placement at scale, you targeted looka…
Technology
AI Is No Longer a Feature in iGaming — It Is the Infrastructure. Here Is What That Means in 2026
AI Was a Buzzword Until It Wasn't There is a moment in every technology cycle when the thing that companies were using to market themselves becomes the thing they cannot operate w…
News
A Look at the Lawsuits That Have Followed the X Saga
Elon Musk has agreed to pay roughly $1.5 million to end a long-running U.S. Securities and Exchange Commission lawsuit over how he started buying Twitter shares back in 2022 — the…
Social networks
Designed to Hook: The Meta Verdict and the Gambling Addiction Hiding Inside the Same Algorithm
A Los Angeles jury said Meta and YouTube engineered apps to addict children. Step away from the courtroom and the same engineering is doing something even more lucrative — and har…
Twitter/X Buzz
Crypto Just Became X's Most-Muted Topic
There was a time when X (then Twitter) basically was Crypto Twitter. Bull-run threads, alpha leaks, NFT drops, frog memes, on-chain detectives — if you were in crypto, you were on…
News
Fired by Elon Musk, Now Worth $2 Billion: Parag Agrawal's Quiet Comeback Story
When Elon Musk walked into Twitter HQ in October 2022, one of the first names on the chopping block was Parag Agrawal — the CEO who had been on the job for less than a year. Three…